Tags are a new kind of bar code that connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. You can add them to your ads, posters, product packages, display it on your website, billboards, clothing…the list is endless. When you scan a Tag using the free Tag Reader application on your mobile phone, it will automatically open a webpage, add a contact to your address book, display a message, or dial a number – there are no long URLs to type or SMS messages to send.

Unlike other kinds of bar codes, Tags are fully customizable. You can create your Tags in black and white or colorful Tags that visually represent your business or personal brand in a spectacular manner.

Here are a few reasons to use Tag:

• Call-to-action – Use Tag as a direct response marketing tool for print campaigns; Tags automatically integrate print advertising with mobile devices.
• Manage the customer experience - Use Tags to link to a mobile website or video; on a business card to instantly add someone to your address book; dial a phone number; or display a free message.
• Advanced Analytics – Measure campaign effectiveness with enhanced reporting, such as the number of scans of a particular Tag over time and by geographic location.
• Single Reader – The Tag Reader runs on all major phone platforms and is downloaded from a single site. Every Tag can be scanned by the Tag Reader, cutting down on consumer confusion from incompatible solutions.
• Maintain brand identity – Using Custom Tags, it’s easy to customize the look of a Tag to reflect your brand’s personality.
• Adaptable size – Tag’s small size allows you to maximize the information delivered to customers without taking up a lot of real estate in your printed materials and visual media forms.
• Reliable reads – The Tag Reader overcomes limited camera phone optics, resolution and processing power to deliver a consistently high user experience across multiple devices and platform types.