NEW ARTICLE IN THE OC REGISTER / SUN POST NEWS
Thursday, November 15, 2007Business Watch: Ocean Image Photography

By DEBBIE L. SKLAR
FOR SUN POST NEWS
Owner: Kevin Panizza
Your Title: Owner / Photographer
Age: 44
Name of business: Ocean Image Photography
When did you open this Business: A photographer since 2004 and started the Web gallery and commissioned work this past year.
Address: San Clemente and the Internet
Hours: Because we are Internet-based, we are open 24/7 and available weekends and evenings for event photography.
Telephone: 949-533-5421
Web site: www.ocean-image.net
Q. Type of business?
A. Fine art photography, portrait, event and stock photography.
Q. Describe your business.
A. We offer fine art photos through our Web site and we are available for commissioned photo work. Everything from special events such as birthday parties to family portraits on the beach. We have a unique 'Fly on the Wall' perspective and style. Wedding photography is in the future as I am partnering with another local photographer for these events.
Q. Why did you choose this type of business ?
A. I was a musician for many years and found a new creative outlet through my photography.
Q. Do you have a degree or special training in this business?
A. I took several classes throughout my years in school and I actually learned how to develop my own film and print using a darkroom. For the last several years, I have been taking online classes and have been mentored by two nationally recognized photographers. Everything we do now is digital.
Q. What were you doing before you started this business?
A. I was a musician for many years before moving into electronic component sales.
Q. What's the hardest part of this business? The best?
A. Finding clever and effective ways to market is proving to be quite a challenge, but the fact that I get to photograph beautiful people and beautiful places makes it all worthwhile.
Q. How many employees?
A. Two; myself and my wonderful wife Wendy who takes care of all of the office work.
Q. Who hires you?
A. Orders for the art photos come directly through the Web page. I am represented by two stock photo agencies who commission me to take specific photos to be used in advertising print and Web-based.
Q. Was there a large investment? Do you have partners?
A. The initial cost of setting up the business licenses and all that goes with it, along with the Web page and equipment investments was substantial but has proved worthwhile.
Q. What is your online store?
A. It was started because people started noticing my photos and were asking how they could purchase them. Now, we get orders for the basic images offered and special sizes from all over the world. It also serves as a 21st century business card.
Q. Advice to others interested in doing something similar?
A. If you have a passion for this type of work, just go for it. If you sit around and think about how to do it, it will never happen.
Q. What kind of equipment do you use?
A. I use All Canon equipment topside. I have a Canon 10D and a Canon 5D with all the best lenses. I use an Olympus set-up with an underwater housing and strobes for the underwater photos.
Q. Any awards?
A. No awards but my work has been featured on the cover of The San Clemente Journal, the front page of The Sun Post News for the Orange County Register and in articles for the Dana Point News, The San Clemente Journal, banners on El Camino Real in San Clemente and The American Quarter Horse Racing Journal.
Q. Future goals?
A. I would like to eventually open a studio and gallery in San Clemente.
Q. What do you like to take photos of?
A. Everything. I love it all.
Q. Anything in SC that people would recognize?
A. I have a few banners along El Camino Real. The under the pier shot, the butterfly and the sandpiper are among a few.
Q. What's the coolest assignment you ever did?
A. I had to shoot first and second cathedrals in Lanai, Hawaii. They are old underwater Lava Tubes that have formed caves. Pretty scary at first, but well worth the adventure.
NEXT FRIDAY
GETTING DOWN TO BUSINESS: If you have business news, notes or events, get in touch with Andrew Good. His column will run next Friday: agood@ocregister.com
Sklar is a local journalist. Her Business Watch column appears every other Friday in the Sun Post News. E-mail her at Debbiesklar@cox.net.
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Thursday, November 15, 2007

By FRED SWEGLES
SUN POST NEWS
Looking for a holiday gift that uniquely says "San Clemente?"
Tonight, take a few minutes to stop by Casa Romantica, where you can meet artists and photographers who contributed to a new coffee-table book titled "San Clemente, the Spanish Village by the Sea."
It gets better. The 108-page book, priced at $65, is actually a fundraiser for Casa Romantica Cultural Center and Gardens. That's where your dollars go.
The Chamber of Commerce and the Heritage of San Clemente Foundation got together to recruit local artists and photographers to assemble their talents into an artistic book about the town.
From 6 to 8 p.m. tonight, the Casa hosts an ice cream social and book signing. It's at the Casa – 415 Avenida Granada – and admission is free. There will be a continuous slide show of photos and art from the book. You can also check out the grounds of Casa Romantica, built by San Clemente founder Ole Hanson in 1928 as his personal home. The city purchased it in 1989, restored it, created a foundation to operate it and turned it into a cultural center.
The book is a collection of local artists' and photographers' perspectives of San Clemente. There are three sections – photos of San Clemente by local photographers, interpretations of the town by local artists and historical photos of San Clemente contributed by the Historical Society.
"This is a project which brings together the very best spirit of various San Clemente organizations," said Wayne Eggleston, founder of the Heritage foundation.
Eggleston contacted artists and photographers, sold ads, wrote the preface and helped select photos and art work. Don Kindred did the layout. Chuck Narey helped pick photos and contributed several. There are advertisements to help with the costs, Eggleston said, but they are designed to be subtle and artistic, blending with the book's primary content.
If you can't make it to the Casa tonight, the book is on sale at the Chamber of Commerce, 1100 N. El Camino Real, and at Stanford Court, 106 Avenida del Mar.
Questions? Call the Casa at 949-498-2139 or call the Chamber at 949-492-1131.
San Clemente Sea Fest Art Fundraiser
Come out to the
San Clemente Seafest Sunday, October 7 and enjoy a great fall day. The Seafest features a Killer Dana Surf Contest and Arts & Craft Show at the historic San Clemente Pier area. While you're there, be sure to stop by the
Ocean Image booth and buy a copy of this beautiful poster for just $15.00ea (normally $35.00ea). $2.00 for each poster sold goes to the Surfrider Foundation!


San Clemente SeaFest 2007
I will be displaying and selling my San Clemente Pier Poster at the San Clemente SeaFest on Sunday, October 7th.
The poster will sell for only $15.00ea. on the day of the SeaFest only.
( Normally they sell for $35.00ea.)
$2.00 from the sale of each poster will be donated to The Surfrider Foundation so please purchase your poster and help keep our Ocean clean and healthy.

Mark your calendar - The San Clemente Chamber of Commerce is hosting the 19th Annual San Clemente Seafest on Sunday, October 7, 2007, sponsored by SunCal Companies-Marblehead Coastal, Fisherman?s Restaurant and Bar, Mission Hospital Regional Medical Center, PennySaver, Killer Dana and the City of San Clemente.
The Seafest features a Chowder Cook-off, Fisherman?s Lobster, Killer Dana Surf Contest, Business Exposition, Arts & Craft Show, Entertainment provided by the Gemtones and a U.S. Coast Guard Search & Rescue Demo Operation all taking place at the historic San Clemente Pier area.
The Seafest is famous for its Chowder Cook-Off Competition held on the historic San Clemente Pier. Area citizens, restaurants, and businesses contend for the best tasting chowder this side of New England. Visitors arrive from all over the county to sample the many unique variations of Chowder.
Individual Teams and Clubs & Organizations eagerly await the annual Seafest. These folks have favorite recipes, some passed down from generations. Contestants in the ?Individual Category? bring their friends and family and make a celebration out of the competition, including decorating their booths to suit their festive style, all to the delight of the attendees.
Spectators purchase tickets for tasting prior to and during the event and decide which contestants Chowder they would like to try. There are six tastes per ticket and tickets cost $6.00. Chowder tasting begins at approximately 10:00 a.m. and concludes at approximately 2:00 p.m.
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Article in the San Clemente Journal
Business News
Guy Fitness
by Nick Azzollini, photos by Kevin Panizza

Okay guys, it’s time for a gut check. Look down, can you see your feet? No? Then it’s time for a reality check. Now may be the time for you to truly consider lightening your load, and to start to look and feel better. That is, of course, unless you are truly enamored with the Homer Simpson look.
Cuts fitness for men just might have the workout regimen you are looking for. Located at 300 South El Camino Real, Suite 102 (below Starbucks), it’s just off the beaten path, yet close enough to that bastion of brew where you can reward yourself for a good workout. Owner, operator and certified Body Cuts trainer, Richard Ortega, opened here in September 2005. At 60, he practices what he preaches, and says, since beginning this endeavor he has lost 17 pounds and is in the best shape ever. In this place, for just over 30 minutes 3 times a week, in a short while you can develop a new outlook, feeling and looking better. Your first impression upon entering might be more of walking into a showroom for exercise equipment rather than a fitness spa. The facility is clean, bright and airy, complete with hard- wood floors and no mirrors on the walls (you have to go into the bathroom if you want to check yourself out). There is also a ping-pong table several feet from the door where members hold impromptu tournaments. The workout stations are situated around the wall almost in a circle. The friendly greeting you get upon arrival sets the tone for an atmosphere more casual than most places.
Body Cuts? is a comprehensive 30-minute circuit training that provides you with a total workout designed specifically for men. The focus is cardio-fitness, healthy muscle tone and reduced body fat, while improving stamina and endurance. Though you probably won’t end up looking like Arnold, there‘s a good chance you‘ll feel like him.
 Chuck G., who at 68 admits that six months ago he was in poor physical condition after total hip replacements to both sides, now claims, “…my resting heart rate and body fat are significantly lowered. My muscle tone and strength level are greatly improved, and I am now wearing clothes that I haven’t worn in years.”
In this place, for just over 30 minutes 3 times a week, in a short while you can develop a new outlook, feeling and looking better. A 30-minute workout (perfect for anyone that wants to workout during lunch or right after work) consists of a series of 15 stations (some of these stations have more than one application to add variety). The hydraulic resistance equipment provides you with a full body workout that would normally take you up to two hours to get in a regular gym. You sit at each of the stations for 40 seconds. At the end of which a prompt will instruct you to move to the next position. Each lap around the room takes 10 minutes, so 3 laps and you are done. At the end of each lap you monitor your heart rate. The goal is to achieve an optimum rate for your age group. The muscle tone comes from the amount of repetitions you do at each stop within the allotted time.
Kevin Panizza says that, “… after just ten weeks I lost an inch and a half from my entire body and added two inches to my biceps. My energy level has shot through the roof.”
There seems to be a fit here for all ages, from 10 to 91 and all levels, from fit to flabby. Endurance training for the serious athletes, fitness and cardio for boomers who want to get back into shape. Low impact exercises for the senior looking to stay healthy and raise their energy levels.
Visit the website, cutsfitness.com where you can download a one-week free membership to see for yourself. Cuts? claims that you will see and feel a noticeable difference in yourself in just four weeks. As a member you have access to the Cuts? University websites where you will receive nutritional tips and other product information to help you to achieve your goals. Membership allows you to use any Cuts, fitness for men’s club wherever you are. Bottom line is, if you’re not happy with the person you’ve become, than do something about it. If not at this gym, then somewhere. It doesn’t have to be Marine boot camp either, but get out and get healthy.
PS: As with any new exercise or diet you may want to check with your doctor before you start, to insure that you don’t exceed your limitations. b
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- * Front Page in the Sun Post News in the Orange County Register. Wednesday, August 8, 2007 San Clemente, in art and photosCommunity-based coffee table book will debut at Sunday's Fiesta as a Casa Romantica fundraiser.By FRED SWEGLES SUN POST NEWS DISTINCTIVE: Here's a San Clemente sunset view that you may not have seen, with the Beachcomber Motel in the foreground. It's part of a coffee-table book that will benefit Casa Romantica. Photos Courtesy KEVIN PANIZZA If you invite a bunch of local artists and photographers to share their perspectives of San Clemente, you're apt to assemble quite a collection of images. That's what the Chamber of Commerce and Heritage of San Clemente Foundation have done, publishing a 108-page coffee table book – "San Clemente, the Spanish Village by the Sea" – as a fundraiser for Casa Romantica Cultural Center and Gardens. The book makes its debut Sunday at the San Clemente Fiesta Street Festival, at a booth in front of 128 Avenida del Mar. The price: $65, including tax. "This is a project which brings together the very best spirit of various San Clemente organizations," said Wayne Eggleston, founder of the Heritage foundation. "I wanted to design a project where the Chamber would be able to contribute in a meaningful way toward the Casa. This project exemplifies that spirit." Eggleston contacted artists and photographers, sold ads, wrote the preface and helped select photos and art work. Don Kindred did the layout. Chuck Narey helped pick photos and contributed several. The advertisements, Eggleston said, are subtly artistic, blending with the book's primary content. There are three sections – photos of San Clemente by local photographers, interpretations of the town by local artists and a collection of historical photos. After Sunday, the book will be on sale at the Chamber of Commerce, 1100 N. El Camino Real, and at Stanford Court, 106 Avenida del Mar. "We already have people ordering them and they haven't even seen them yet," said Lynn Wood, chamber CEO. "We got somebody from Arizona that came in. It arrives Friday (from the publisher). It's supposed to be just spectacular. We did really high-quality paper. It's going to be a really beautiful piece." Questions? Call the Chamber at 949-492-1131. Contact the writer: fswegles@ocregister.com or 949-492-5127 The Secret Burlesque Show shot by Kevin 
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Ocean Image
949-533-5421